Case Study: Helinox USA expands beyond outdoor into lifestyle media with ECHOS Brand Communication

Helinox USA drives 465 media placements with Echos Brand Communication

Helinox USA, the creator of portable outdoor furniture, faced market saturation as competitors copied their model. Their challenge was to expand into new North American markets like streetwear, hunting, and lifestyle while maintaining their core outdoor audience, all without diluting their premium brand positioning. They partnered with ECHOS Brand Communication for strategic brand positioning, multi-vertical media relations, and affiliate marketing.

ECHOS implemented a multi-faceted strategy that combined storytelling and product seeding with a focus on limited-edition releases to generate media spikes. They positioned Helinox products in broader lifestyle contexts beyond camping. As a result, ECHOS secured significant media coverage, including over 460 pieces annually and a potential digital audience reach of nearly 2 billion, successfully expanding Helinox's appeal into new verticals.

Helinox USA