Case Study: Faction boosts North American brand reach with ECHOS Brand Communication

Faction reaches 650M audience with Echos Brand Communication

Faction, a freeskiing brand, faced the challenge of leveraging the launch of its first feature film to pivot from a niche European label to a dominant independent force in the global market and drive sales for its new line of skis. They partnered with Echos Brand Communication for a comprehensive communications strategy that included public relations, event management, and media relations to translate film excitement into retail demand.

Echos Brand Communication executed a multi-channel campaign that integrated the film tour with an aggressive hardware PR push. This included organizing screenings, securing broad media coverage beyond endemic ski titles, and dominating tradeshow appearances. The results were significant, including a digital media reach of 648 million and over 650 million in total audience reach across all channels, successfully establishing Faction as a leading independent brand in North America.

Faction