Case Study: Dainese achieves 2,160 North American media placements with Echos Brand Communication

Dainese generates 2,160 media placements with Echos Brand Communication

Dainese, an Italian leader in motorcycle safety and apparel, faced a minimal media presence in North America despite its global renown. The company engaged ECHOS Brand Communication to build a sustained PR engine that would establish Dainese and its sister brand AGV as category leaders in the region.

ECHOS implemented a comprehensive, multi-channel PR program that secured product reviews, dominated gear guides, and secured breakthrough placements in both endemic motorcycle and mainstream lifestyle media. This strategy generated 2,160 media placements and an audience reach of 47.1 billion, successfully transforming the brands' North American footprint and cementing their position as global leaders.

Dainese