Case Study: Candide builds technical snow apparel credibility with Echos Brand Communication

Candide earns 50+ media stories and 25.4M reach with Echos Brand Communication

The customer, Candide, a new performance apparel brand launched by freeskiing legend Candide Thovex, faced the challenge of proving its technical credibility beyond its founder's celebrity name. They needed the market to recognize their C1 Line as elite-level gear while supporting a direct-to-consumer model, and partnered with vendor Echos Brand Communication for brand strategy, PR, and influencer seeding to accomplish this.

Echos Brand Communication executed a focused strategy centered on product credibility, implementing a massive seeding program with influential athletes and targeting high-authority technical media reviewers. This multi-season approach generated over 50 media stories and a 25.4 million audience reach, successfully fueling direct-to-consumer growth and securing key placements in major annual gear guides.

Candide