Case Study: Adidas achieves global performance eyewear visibility with ECHOS Brand Communication

Adidas earns 1.99 billion reach with Echos Brand Communication

The customer Adidas faced a challenge with its Sport Eyewear line, which had limited visibility as a niche product in a competitive market. The goal was to increase awareness and drive sales in core categories like running and cycling, establishing it as a high-performance brand rather than a lifestyle accessory. The vendor Echos Brand Communication was engaged to provide global communications strategy and multi-market PR.

Echos implemented a solution centered on a global performance narrative and a rigorous athlete seeding program for elite validation. They executed hyper-localized PR strategies across six key markets and utilized content-driven visual storytelling. The results included 650 press hits, a potential audience reach of 1.99 billion, and high-visibility placement on athletes at events like the Olympics. This successfully repositioned Adidas Sport Eyewear as a competition-ready accessory.

Adidas