Case Study: Hearst boosts email click rates by 31% with Echobox Email

Major brands such as Esquire and Elle transformed their email newsletters with Echobox Email

Hearst Italia, part of Hearst and home to brands such as Elle, Esquire and Cosmopolitan, needed a simpler way to manage a growing range of newsletters. Its editorial teams were using a cumbersome, outdated workflow that made newsletter creation slow, siloed and difficult to standardize, while the company also wanted to better engage high-value readers and modernize its email design.

To solve this, Hearst Italia switched to Echobox Email, using its AI-powered curation, personalized send times and flexible templates to streamline newsletter production. With Echobox, the team cut newsletter creation time by 85% and increased click rates by 31%, while also improving the look and performance of its emails.

Hearst

Marco Baldini

Head of Data Analytics and Digital Strategy