Case Study: Zinet Media saves 39 hours per day with Echobox

How Zinet Media streamlines a complex social media workflow whilst significantly increasing pageviews

Zinet Media, the parent brand behind Marie Claire and other major Spanish titles, needed a way to manage multiple social media accounts more efficiently, save time for its small central team, and grow the reach of its publications. To meet this challenge, the company turned to Echobox, a social media publishing tool built for publishers.

Using Echobox’s AI-powered scheduling and automation, Zinet Media was able to optimize posting times, streamline workflows, and share content across different titles and markets more intelligently. The results were significant: Zinet Media saved 39 hours per day across seven titles, including 15 hours per day for Marie Claire, while Mia increased its percentage of pageviews from social by 267% and Muy Negocios & Economía saw a 66% lift in daily visits from social.

Zinet

Laura Sutil Berjón

Social Media Manager