Case Study: The Telegraph achieves 45% digital subscription growth with Echobox

How The Telegraph increases audience engagement on social media and grows digital subscriptions

The Telegraph used Echobox to help turn social media audiences into paying digital subscribers while also improving engagement across its platforms. As part of its subscriber-first strategy, the newspaper needed a better way to convert readers from social channels into subscriptions and support its wider digital growth goals.

Echobox helped The Telegraph optimize social post timing, automate curation for some accounts, and run A/B tests on headlines and content, combining AI-driven decisions with human editorial control. With Echobox, The Telegraph reported 38% more Facebook clicks, 205% more engagement on Facebook posts shared through the platform, and 45% growth in digital subscriptions, while also saving the team time for other engagement work.

The Telegraph

Elise Johnson

Head of Social Media