Case Study: The Brussels Times boosts newsletter efficiency with Echobox

How The Brussels Times uses AI technology to streamline their time-consuming newsletters workflow

The Brussels Times, Belgium’s largest English-language news outlet, needed a faster, more reliable way to build its daily Recap newsletter. Manual work in Mailchimp, HTML formatting errors, and time spent checking links made the process laborious and limited the time available for more strategic newsletter planning. Echobox Newsletters was brought in to streamline the workflow and reduce the effort involved.

With Echobox Newsletters, The Brussels Times now gets pre-curated, AI-optimized newsletter editions that can be edited quickly and sent in minutes, while also benefiting from automated testing and performance optimization. The result has been a 96% reduction in time spent on daily newsletters, with issues sometimes taking just five minutes instead of up to two hours, alongside higher open rates and a significant uplift in click rates.

The Brussels Times

Jules Johnston

Consulting Editor