Case Study: Newsweek doubles Facebook traffic with Echobox

How Newsweek boosted Facebook traffic while saving 20 hours per week using the Echobox AI

Newsweek, one of America’s most iconic news publications, needed a faster way to manage social publishing and free up its small team for audience engagement work. After using a manual tool like SocialFlow, the team spent too much time posting, recycling content, and handling day-to-day social media tasks, so it turned to Echobox’s AI-driven social media publishing platform.

With Echobox, Newsweek combined automation with manual control to share new and recycled content more efficiently. The result was a doubling of Facebook traffic in the first three months, along with more social engagement and more than 20 hours saved per week for the team. Newsweek said Echobox helped them grow reach and reputation while giving staff time back for other initiatives.

Newsweek

Adam Silvers

Deputy US News Director and Senior Digital Strategist