Case Study: Diario La República increases Facebook traffic by 33% with Echobox

How journalists at La República are saving time and boosting their content’s reach

Diario La República, a Colombian business daily, wanted to free up journalists’ time from manual social media management and improve the performance of its social channels. The newspaper turned to Echobox, an AI-powered social media publishing tool built for publishers, to help manage and optimize posting across Facebook, Twitter, LinkedIn, and Instagram.

Using Echobox, Diario La República automated most of its social publishing, with AI handling around 70% of content at optimal times and 100% of posts during non-working hours. The result was a 33% increase in Facebook referral traffic in the first six months, and posts managed by Echobox delivered 42% better impressions than posts shared without Echobox, while reducing the workload from three journalists to one.

Diario La República

Diego Moreno

Technology and New Media Manager