Case Study: South China Morning Post boosts Facebook traffic and saves time with Echobox

How is South China Morning Post taking social media traffic to new heights

South China Morning Post, Hong Kong’s newspaper of record, needed a more efficient way to distribute content to global audiences across social channels while managing a lean social media team and limited 24/7 coverage. After using Buffer, the publication looked for a smarter publishing solution and turned to Echobox and its AI-powered social media automation platform.

Echobox optimized SCMP’s post timing, automated Twitter curation and posting, supported 24/7 social coverage, and enabled Facebook A/B testing to improve engagement. The result was a 56% increase in pageviews from Facebook, a 50% increase in pageviews from Twitter, and an estimated 31 hours saved per day, equivalent to 3.9 full-time employees.

South China Morning Post

Shea Driscoll

Social Media Editor