Case Study: meltygroup triples social traffic with Echobox

How France’s leading millennial media group grew Facebook traffic while saving 2 hours per day on social media

Meltygroup, France’s leading millennial media group, wanted to grow traffic from social media while handling a large volume of content across multiple Facebook pages. With a small team publishing around 500 articles a week, they needed a way to choose the best stories and posting times more efficiently, and they turned to Echobox for AI-powered social media publishing.

Using Echobox’s virality scoring and optimal scheduling, Meltygroup automated much of its social posting and reduced manual work. Within three months, referrals from social tripled from 5% to more than 15% of total traffic, Facebook traffic increased by 20%, and the team saved about 2 hours per day. Echobox also helped streamline processes and gave the team more control over performance across its social channels.

meltygroup

Rémi Laforce

Head of Editorial