Case Study: Todo Noticias saves 88 hours a day with Echobox

How does TN save the equivalent of 11 employees in time per day while boosting pageviews by 29%

Todo Noticias, the 24-hour news channel from Grupo Clarín, needed a faster way to manage a high-volume social media strategy across Facebook, Twitter, Instagram, and LinkedIn while also producing time-consuming audiovisual content. The team wanted to save labor, improve performance on social platforms, and better tailor content to each network, so they turned to Echobox Social.

With Echobox, Todo Noticias automated social publishing, optimized timing, and used analytics to refine what and when they shared, including republishing evergreen content. Echobox helped the team save the equivalent of 11 full-time employees, or 88 hours of work per day, while increasing overall pageviews by 29% and boosting Facebook-driven pageviews by 21%; Twitter engagement also rose by 32%, and some Echobox-automated Facebook shares generated 541% more clicks than native shares.

Todo Noticias

Federico Aikawa

Social Media Lead