Case Study: SBT boosts social reach and saves time with Echobox

How does SBT simplify a complex, decentralized workflow and increase Facebook impressions by over 50%

SBT turned to Echobox to help manage a decentralized social media operation that involved around 20 people posting independently across the company. The challenge was to consolidate workflows, improve reach and engagement, and save time while handling high volumes of content across platforms like Facebook and Twitter.

Using Echobox’s AI-powered automation and Optimal Timing features, SBT centralized posting, optimized when content was shared, and aligned its social output across teams. The results included a 25% increase in daily clicks, a 61% rise in daily organic impressions, a 52% increase in Facebook impressions, a 63% boost in Twitter pageviews, and about 70 hours saved per week.

SBT

Rodrigo Hornhardt

Journalism Integration and Planning Manager