Case Study: Le Figaro more than doubles Facebook impressions with Echobox

How does Le Figaro save time on social media while increasing reach

Le Figaro, France’s newspaper of record, needed a more efficient way to manage the high volume of content it publishes across many social pages and platforms. Its social media team wanted to save time, improve collaboration across multiple users, and simplify workflows for Facebook and Twitter while maintaining strong reach and engagement.

Using Echobox, Le Figaro centralized post creation, scheduling, and editing for Facebook and Twitter, automated Twitter curation and publishing, and used integrated analytics to track performance. Echobox helped the team save the equivalent of one full-time employee per day, while also delivering a 144% increase in Facebook impressions and a 58% increase in Facebook engagement, with Twitter engagement also rising 59% compared with native posting.

Le Figaro

Marie Amélie Putallaz

Head of Social Media