Case Study: Handelsblatt achieves 333% more LinkedIn clicks with Echobox

How does Handelsblatt grow social traffic while saving 3.5 FTEs in time each day

Handelsblatt, one of Germany’s leading business newspapers, needed a more efficient way to create and share high-quality social content as it shifted to a paywall model to drive digital subscriptions. To free up time for content creation and audience engagement, the team looked for a better publishing solution and chose Echobox, using its AI-powered social media automation and analytics tools.

With Echobox’s Autofeed, Handelsblatt automated curation and posting across LinkedIn, Facebook, and Twitter, while using analytics and Evergreen tagging to optimize resharing. The results were strong: LinkedIn traffic grew by 58%, LinkedIn shares generated 333% more clicks, and the team saved about 28 hours per day, equal to 3.5 full-time employees.

Handelsblatt

Steffen Meyer

Social Media Editor