Case Study: St. Joseph Communications achieves 24/7 social media coverage with Echobox

How Canada’s largest magazine group is excelling on social media with a smaller team

St. Joseph Communications, Canada’s largest magazine publisher, needed a better way to manage social media across brands like Maclean’s, Chatelaine and Today’s Parent after a significant drop in staff. The team was spending too much time on manual posting and guesswork, and it needed a way to maintain strong 24/7 social coverage with fewer resources.

St. Joseph Communications implemented Echobox, an AI-powered social publishing platform for publishers, to automate and optimize social posting. With Echobox, the company reported saving about 40 hours per week for each news property, with Today’s Parent saving around 10 hours weekly, while also extending social coverage to nights and weekends and maintaining an always-on presence without adding headcount.

St. Joseph Communications

Nadine Silverthorne

Director of Branded Content, Audience and Events