Case Study: Calibrate improves mobile app progress tracking with Echobind

Calibrate improves weight loss tracking in 4 weeks with Echobind

Echobind partnered with Calibrate, a healthcare startup focused on a 10% weight loss goal, to address a core UX challenge. The challenge was that Calibrate's mobile app failed to visually reinforce this philosophy, lacking a dedicated area for members to see their personalized goal and track their progress against it, which was inconsistent with their marketing and potentially hindered member engagement.

Echobind implemented a solution by rapidly designing and testing a new progress screen prototype that included a clear visual indicator of the member's 10% goal. After initial user testing revealed a navigation issue, Echobind quickly pivoted to an improved prototype that performed significantly better, allowing users to easily complete tasks. This provided Calibrate with a user-validated design for engineering handoff, enabling members to effectively track their progress against their clinical goal.

Calibrate