Case Study: Resilience builds cybersecurity brand authority with Echo-Factory

Resilience earns 106 pieces of coverage and secures $80M with Echo-Factory

The cybersecurity insurance provider Resilience needed to build brand awareness and establish market credibility as a modern leader. Their marketing team partnered with the marketing agency Echo-Factory to generate immediate publicity around a White House summit appearance and craft clear messaging for their complex service.

Echo-Factory executed a multi-channel campaign, securing high-profile media coverage in outlets like CNN and the Wall Street Journal and extending that PR momentum over several months. They then translated Resilience's refined messaging into targeted digital content, podcasting, and a dominant physical presence at major industry events, including a comprehensive takeover at the RIMS conference in San Francisco. The results included 106 media placements, an estimated 2.04 million online views, and support for securing $80 million in Series C funding, solidifying Resilience's position as a major player.

Resilience