Case Study: Proponent achieves 20.36x ROAS with Echo-Factory’s precision B2B digital marketing

Proponent drives 20.36x ROAS with Echo-Factory

Proponent, the world's largest independent distributor of aircraft parts, faced the challenge of boosting adoption of their B2B eCommerce platform, ProCart, among their highly segmented and technical audience. They partnered with the vendor Echo-Factory to develop a targeted digital strategy that could engage niche buyers and shift behavior in a traditionally offline industry.

Echo-Factory implemented a precision digital targeting solution built on audience segmentation and tailored messaging. Their campaign ran on LinkedIn and Google Display, utilizing sophisticated retargeting and real-time optimization. The results were exceptional, achieving an average return on ad spend of 20.36x, with some segments reaching up to 43x. The campaign drove 1.7 million impressions, over 52,000 clicks, and thousands of conversions, significantly increasing ProCart usage and overall revenue.

Proponent