Case Study: Huntington Hospital boosts awareness for its services with Echo-Factory

Huntington Hospital boosts community awareness with Echo-Factory across 1,000+ providers and $100 million in annual health benefits

The customer, Huntington Hospital, faced significant competition for community awareness from larger university hospitals and smaller regional hospitals. As an independent not-for-profit, it needed to build overall awareness and reach people who would benefit most from its services. It partnered with the vendor Echo-Factory for a marketing and advertising solution.

Echo-Factory first updated the hospital's website to an intuitive, accessible platform that enabled easy content updates. They then developed and implemented an integrated cross-media marketing campaign, aligning messaging for specific services with neighborhoods and seasonal interest. This ongoing strategy connected outdoor advertising, social media, digital ads, and streaming radio to the website, helping the hospital better perform its mission of improving community health.

Huntington Hospital