Case Study: University of the Ozarks boosts student yield with Echo Delta’s reimagined admit pack

University of the Ozarks boosts student yield 29% with Echo Delta

The University of the Ozarks, a small private college, was struggling to differentiate itself and drive more right-fit students to enroll. To address this challenge, they partnered with vendor Echo Delta for services including brand strategy, research, and integrated media.

Echo Delta implemented a solution by completely reimagining the university's admission package. They created an immersive unboxing experience featuring a custom-printed box, a sustainable "Scout Book" guide, and outdoor-themed items like canteens and buffs, all reinforcing a new "Explorers Welcome" theme. This innovative approach, complemented by strategic billboard placement, resulted in a 29% year-over-year increase in student yield for the university, as reported by Echo Delta.

University Of The Ozarks