Case Study: Pardee RAND Graduate School exceeds enrollment goals with Echo Delta

Pardee RAND Graduate School exceeds first-year enrollment goals by 78% with Echo Delta

The Pardee RAND Graduate School needed to launch its new Master’s of National Security program in Washington D.C. and market it to a highly specific, niche audience. They partnered with the vendor Echo Delta for brand strategy, creative campaigns, and an integrated media strategy to meet this challenge.

Echo Delta developed a solution that leveraged the school's affiliation with the RAND think tank and implemented a multi-channel media plan. This included traditional ads in the Washington Metro and trade publications, alongside targeted digital ads on search, social, and industry platforms. As a result, Echo Delta helped the school exceed its first-year enrollment goal by 78%.

Pardee RAND Graduate School