Case Study: Evergreen State College boosts enrollment communications with Echo Delta

Evergreen State College boosts email performance to 41% open rate with Echo Delta

Evergreen State College, an interdisciplinary liberal arts college, needed to modernize its digital recruitment strategy. The college had recently purchased HubSpot but required assistance with its implementation to better communicate its unique academic model and campus culture to prospective students online. They engaged Echo Delta for help with brand strategy, marketing automation, and web design.

Echo Delta developed a comprehensive enrollment campaign with a unifying tagline and custom visuals, then mapped out and implemented a personalized email communication flow using HubSpot. This solution included new landing pages with RFI forms that integrated with the college's existing CRM. The campaign developed by Echo Delta surpassed industry benchmarks, achieving a 41% open rate and an 8% click-through rate, vastly outperforming the college's previous efforts.

Evergreen State College