Case Study: Mapindata achieves deeper behavioral insights with Echo Analytics

How Mapindata uses Echo's real-world data to enrich behavioral analytics

The customer, Mapindata, is a Turkey-based analytics company serving FMCG and HoReCa brands. Their challenge was a limited ability to deliver granular audience insights due to a reliance on manual interpretation and generalized assumptions, which resulted in less actionable outputs for their clients. This changed when they partnered with vendor Echo Analytics, utilizing its POI and Footfall mobility data.

Echo Analytics provided the foundational, high-quality real-world data that allowed Mapindata to move beyond guesswork. The solution enabled precise mapping of customer journeys to uncover intent, routine, and lifestyle relevance. As a result, Mapindata now delivers activation-ready behavioral segments, which directly contributed to them winning a competitive pitch against a rival vendor for a major multinational beverage client.

Mapindata

Yasin Bulut

Co-founder