Case Study: Displayce enhances DOOH targeting and drive-to-store campaigns with Echo Analytics

Displayce delivers smarter DOOH campaigns with Echo’s POI data

The customer, Displayce, a demand-side platform for digital out-of-home (DOOH) advertising, faced the challenge common to the industry: delivering highly contextualized campaigns that effectively reach desired audiences. To move beyond open-source solutions and enhance their geolocation targeting, they required a reliable partner to provide accurate and comprehensive points of interest (POI) data. They partnered with vendor Echo Analytics to integrate its POI data and Catchment Area product into their platform.

Echo Analytics implemented its comprehensive, PII-free POI database and Catchment Area analysis, which provides insights into customer origins and mobility patterns. This solution empowered Displayce’s advertisers with premium location targeting capabilities, enabling them to execute hyper-targeted, data-driven DOOH campaigns around competitor locations and customer foot traffic. The impact was more precise audience targeting, optimized conversion rates, and the ability for brands to make better decisions and gain market share through more effective and granular campaigns.

Displayce

Laure Malergue

Founder & CEO