Case Study: Jelly Belly boosts eCommerce performance with Echidna and Kibo Commerce Cloud

Jelly Belly boosts mobile sales 300% with Echidna

Jelly Belly Candy Company, a long-standing manufacturer with both B2B and direct-to-consumer sales channels, required a modern eCommerce solution to support its high growth. Their legacy, home-grown system was insufficient for providing an engaging customer experience and meeting their digital goals. They contacted Echidna to implement the Kibo Commerce Cloud platform to address this challenge.

Echidna implemented Kibo Commerce Cloud, which involved replatforming the legacy site and integrating it with Jelly Belly's ERP via open APIs. The solution included creating a responsive design and launching over 45 unique websites from a centralized platform. The results for Jelly Belly were significant, including a 21% increase in site traffic, a 72% increase in conversion rate, an 87% increase in transactions, and a 300% increase in mobile sales.

Jelly Belly