Case Study: Assetsure achieves a smoother mobile-first jewellery insurance journey with ecce

Assetsure improves mobile quote journeys with ecce in 6 months

Ecce was engaged by Assetsure, an insurance provider, to modernize its online quote and buy journey for jewellery and other specialty insurance products. The primary challenge was a mobile-first audience experiencing high exit rates, particularly at the initial step, due to a cluttered process, unclear communication, and a lack of guidance on price-affecting factors.

The solution involved a comprehensive, data-led redesign by Ecce, built in Craft CMS. They implemented a one-question-per-screen mobile-first flow with native inputs, clear progress indicators, and editable help text to improve clarity and usability. The result was a smoother, faster customer journey with positive early user feedback and an expected uplift in conversion rates and quote completions, all while giving Assetsure's team direct control to refine the experience over time.

Assetsure