Case Study: Informa achieves 73% revenue growth with Ebsta Relationship Intelligence

Informa increases revenue by 73% with Ebsta

Informa, a leading international events, digital services and academic knowledge business, faced challenges with losing customer knowledge and relationships when sales reps left. They also struggled with low Salesforce adoption and a lack of visibility into customer conversations across sales and client service teams, which led to missed opportunities and slow sales cycles. To address this, they turned to Ebsta's Relationship Intelligence Platform.

Ebsta's solution provided a 360-degree view of all customer communications and relationships within Salesforce, capturing vital data that was previously lost. This increased Salesforce adoption and gave teams critical context for accounts. Using Ebsta, Informa increased contacts in Salesforce by 14%, boosted engagement with high-quality accounts by 12%, and grew revenue by 73%. The platform also helped them successfully acquire three small-to-medium enterprises.

Informa