Case Study: HSE achieves public behaviour change at scale with Ebow Digital

HSE drives 313 million impressions with Ebow

The Health Service Executive (HSE) faced the challenge of transforming its digital footprint to create an efficient ecosystem for public awareness, education, and behavioural change. To achieve this, the HSE partnered with vendor Ebow for digital support, creative services, and campaign management across numerous public health programmes.

Ebow implemented a diverse digital solution for the HSE, providing social media messaging, content, design, and customer experience that served as a springboard for major campaigns like COVID-19 awareness and vaccination. The results were significant, achieving over 313 million impressions, 82 million video views, and 1.8 million clicks, successfully driving public behaviour change across Ireland.

Health Service Executive (HSE)