Case Study: Emerald Park boosts ticket sales with Ebow’s rebrand and website redesign

Emerald Park boosts conversion rate to 9.95% with Ebow

Emerald Park, an Irish theme park and zoo, required a new digital identity and website as part of its rebrand from Tayto Park. The challenge was to create a mobile-friendly online presence that would reposition the brand and increase online ticket sales. They engaged the digital agency Ebow to accomplish this.

Ebow delivered a mobile-first website with a bold, user-centric design that streamlined the booking process and improved accessibility. The solution successfully captured the spirit of the park, making it easy for users to explore and plan their visit. As a result, the site achieved over 9.1 million page views and a high conversion rate of 9.95%, significantly increasing ticket sales for Emerald Park.

Emerald Park