Case Study: Carbery streamlines its global digital presence with Ebow

Carbery boosts organic traffic 16% with Ebow

Carbery, a global food ingredients company, approached Ebow The Digital Agency with a challenge to consolidate its six websites into two main brands, Carbery.com and SynergyTaste.com. Their goal was to streamline their digital presence, create a relationship between the two brands, reflect their global leadership, and increase their digital footprint across different continents and languages.

Ebow implemented a comprehensive solution involving brand strategy, content strategy, messaging, and technical rollout. Through a strategic discovery phase and stakeholder research, they developed two new user-centric websites. The results were significant, including a 15% decrease in bounce rate, a 38% increase in average session duration, a 14% increase in pages per session, and a 16% rise in organic traffic. The project also won a Gold award for Best Strategy at the Digital Media Awards 2024.

Carbery