Case Study: Major Insurance Company speeds marketing communications and boosts agent engagement with Ebix

Major Insurance Company - Customer Case Study

Major Insurance Company worked with Ebix to address falling response rates, the need for more targeted and relevant marketing, and the burden of manual project management and approval processes. The insurer also needed a marketing communications platform that would let a large number of agents create and purchase personalized materials to promote its insurance products.

Ebix implemented a web-to-print application with template creation, management, order placement, and a robust approval workflow between Corporate Marketing and agents, plus integration to an e-commerce payment provider and ongoing support. The results included cutting time to market for new marketing communications from 6 weeks to 3 days, empowering agents to customize materials and improve response rates and sales, reducing marketing costs, and ensuring brand integrity and regulatory compliance.