Case Study: Major Financial Services Firm achieves 17% annuity sales growth and 50% fewer NIGO applications with Ebix STP

Major Financial Services Firm - Customer Case Study

Major Financial Services Firm partnered with **Ebix** to modernize its annuity new-business process. The company needed to improve the advisor experience, reduce Not in Good Order applications, shorten cycle times, and build a more scalable back office to support growing annuity sales across multiple insurance carriers.

**Ebix** implemented a straight-through processing solution using its order entry platform, integrated with Oracle Insurance Policy Administration and DTCC services, to automate forms, suitability checks, licensing validation, and contract setup. The result was a same-day electronic new-business workflow with far less manual handling, a **50% reduction in Not in Good Order applications**, and the ability to process **17% more sales with no additional operations cost**.