Case Study: Highmark achieves a better mobile member experience with Ebix and A.D.A.M. Health@Hand

Highmark, Inc - Customer Case Study

Highmark Inc., a leading national health insurer, sought a more direct way to connect with its members and help them locate in-network physicians. The company aimed to create a mobile strategy to provide actionable health information and services, thereby improving the member experience and gaining a more intimate understanding of their needs. To meet this challenge, Highmark turned to vendor Ebix and its A.D.A.M. mHealth2Go solution.

The solution was a privately labeled iPhone app called Health@Hand, which provided members with on-demand first aid information, a symptom navigator, and a GPS-enabled search for local healthcare providers. By implementing this Ebix product, Highmark gained a competitive advantage and a tool to improve member satisfaction and drive new member acquisition. The vendor's overall value and speed to market enabled a simple, customized implementation that successfully reached a large segment of Highmark's membership.

Highmark, Inc.

Steffan Johnson

Senior Consumerism Lead