Case Study: Baylor Health Care System boosts website engagement with Ebix's A.D.A.M. health content and tools

Baylor Health Care System - Customer Case Study

Baylor Health Care System, a faith-based not-for-profit hospital system, wanted to provide its community with advanced online health tools to engage consumers and differentiate itself in a competitive market. To meet this challenge, they partnered with Ebix and selected its A.D.A.M. online health content and solutions.

Ebix implemented a comprehensive solution including the A.D.A.M. health content library, Embedded Messaging, Symptom Navigator, and mobile tools, all customized with Baylor's branding. As a result, Baylor saw a measurable increase in both website visitor volume and the length of time visitors stayed on the site, successfully advancing its consumer-directed healthcare strategy.

Baylor Health Care System

Patty Reupke

Director of Consumer Relationship Marketing