Case Study: Stena Line achieves seamless passenger support with EBI.AI's Lobster AI

How Stena Line ferries are using Lobster AI to create waves in the travel industry

Stena Line, one of the world’s largest ferry operators, needed an AI assistant that could handle millions of customer interactions across 25,000 sailings a year. The challenge was to accurately answer complex travel questions by connecting to multiple systems and using detailed passenger and booking information. EBI.AI provided its conversational AI platform, Lobster AI, to meet those needs.

EBI.AI implemented Stina, an advanced multilingual AI assistant that integrates with seven or eight back-end systems and supports customers across web, mobile, messaging, and even onboard hologram experiences. The solution is continuously reviewed and updated by EBI.AI’s conversation designers and analysts, helping Stina answer 95.5% of common passenger questions across six European languages and deliver faster, more consistent support for travelers.

Stena Line