Case Study: WorldVia Travel Network boosts media reach and thought leadership with Eberly & Collard Public Relations

WorldVia Travel Network boosts earned media placements 99% with Eberly & Collard Public Relations

WorldVia Travel Network, a leading U.S.-based travel host agency and consortium, sought to amplify its presence and enhance its brand visibility in the highly competitive travel industry. They engaged Eberly & Collard Public Relations, a leading travel marketing agency, to help expand their media relations and refine their messaging to key stakeholders, including travel advisors and industry executives.

Eberly & Collard Public Relations implemented a multi-faceted strategy that included launching a targeted campaign for the WorldVia PRO SaaS platform, strengthening brand messaging, and executing extensive media relations. The results were substantial, including a 99% increase in earned media placements, 88 million overall impressions, and an ad value equivalency of $1.83 million, which significantly boosted WorldVia's industry authority and market positioning.

WorldVia Travel Network