Eberly & Collard Public Relations
21 Case Studies
A Eberly & Collard Public Relations Case Study
Stevens & Wilkinson, a commercial architecture and engineering firm, faced the challenge of developing and managing its first full-scale integrated marketing program in advance of its 100-year anniversary. The firm engaged Eberly & Collard Public Relations to conceptualize and oversee a comprehensive strategy to grow brand cognizance across all its services and numerous regional offices.
Eberly & Collard Public Relations implemented a robust integrated marketing solution that included market research, annual branding plans, media relations, advertising campaigns, and social media programs. The results were significant, yielding a 96% increase in publicity, a 50% reduction in advertising costs, an augmented industry presence in 100% of its preferred sectors, and a 70% increase in website search engine optimization.