Case Study: Saint-Gobain boosts demand generation and search visibility with Eberly & Collard Public Relations

Saint-Gobain boosts SEO 41% with Eberly & Collard Public Relations

Saint-Gobain, a leading manufacturer of sustainable building materials, faced a challenge with its business-to-business marketing, which needed rejuvenation to better inform architects and construction companies about its quality manufacturing and environmental impact. The company engaged Eberly & Collard Public Relations to address cracks in its marketing communications and boost product demand.

Eberly & Collard Public Relations implemented an integrated marketing program that included a new messaging strategy, comprehensive SEO, and multi-channel digital marketing campaigns focused on demand generation. The solution delivered significant results, including a 90% surge in earned media, a 41% increase in SEO rankings, a 57% rise in website traffic, and a 45% savings in ad costs, successfully positioning Saint-Gobain's products to its target specifier audiences.

Saint-Gobain