Case Study: Merchandise Mart Properties, Inc. boosts Casual Market attendance and media coverage with Eberly & Collard Public Relations

Merchandise Mart Properties, Inc. boosts event attendance 28% with Eberly & Collard Public Relations

Merchandise Mart Properties, Inc. engaged Eberly & Collard Public Relations to serve as the agency of record for its International Casual Furniture & Accessories Market. The challenge was to generate global attendance and media engagement for this annual trade show, requiring a comprehensive international marketing and PR program to attract exhibitors, sponsors, and media from across five continents.

Eberly & Collard Public Relations implemented a full-scale integrated strategy that included a S.W.O.T. analysis, brand messaging, advertising campaigns, media relations, and event management. The results were significant, including a 28% increase in event attendance, 881 total media placements, and 37 million new impressions, leading to exponential growth in show awareness and satisfaction among exhibitors and showroom owners.

Merchandise Mart Properties, Inc