Case Study: KingsHaven boosts digital conversions and brand visibility with Eberly & Collard Public Relations

KingsHaven boosts digital conversions 79% with Eberly & Collard Public Relations

KingsHaven, an international lighting and furniture brand, faced the significant challenge of launching and establishing its new brand within the highly competitive lighting market. The company needed to differentiate its high-quality, artisan-made products and connect with consumers on a deeper level. To achieve this, KingsHaven retained the services of Eberly & Collard Public Relations for a comprehensive consumer product marketing strategy.

Eberly & Collard Public Relations implemented an integrated marketing solution encompassing branding, digital marketing, public relations, media relations, and advertising. The strategy focused on communicating the brand's unique selling propositions through meticulously planned campaigns, including targeted digital ads, a robust PR program, and strategic industry partnerships. The results were significant, including a 79% increase in digital conversions, 263 million new impressions, 90% website traffic growth, and a 95% increase in online commerce, firmly establishing KingsHaven as a leading lighting resource.

KingsHaven