Case Study: Ikea Kitchens boosts brand engagement with Eberly & Collard Public Relations

Ikea Kitchens boosts audience engagement 58% with Eberly & Collard Public Relations

Ikea Kitchens, the kitchen products division of the global furniture retailer, needed to increase engagement with both design professionals and consumers across multiple North American marketplaces. They partnered with Eberly & Collard Public Relations (ECPR) to build brand awareness for their full range of design options and services.

ECPR implemented a solution focused on securing sponsorships and forming public relations alliances with top designer showhouses and expos nationwide. This strategy placed Ikea products and design staff in high-traffic venues, supported by targeted advertising and publicity campaigns. The results managed by ECPR included a 58% increase in audience engagement, over 10 million impressions, and successful participation in 42 product demonstrations, which significantly increased brand equity and led to new customer installations.

Ikea Kitchens