Case Study: Coverings boosts attendance, media coverage, and engagement with Eberly & Collard Public Relations

Coverings boosts event media coverage 100% with Eberly & Collard Public Relations

Coverings, North America's largest international tile and stone trade show and conference, faced significant challenges in revamping its public relations and marketing to grow attendance and engagement, especially amidst pandemic-related hurdles. They selected Eberly & Collard Public Relations (ECPR) as their new vendor for its extensive experience in marketing construction and design products, its media connections, and its proven event management expertise.

Eberly & Collard Public Relations implemented a comprehensive, year-long strategic marketing and PR program. The solution included media relations, a new influencer marketing program, digital and social media campaigns, and video content production. The results were substantial, including a 100% increase in media coverage, a 68% expansion in active social dialogue, a 22% average annual increase in attendee lead generation from digital ads, and a 16% average annual increase in registrations from paid social campaigns. ECPR successfully increased overall attendance, sponsorships, and global engagement for the event.

Coverings