Case Study: Canstruction Atlanta boosts media coverage and event attendance with Eberly & Collard Public Relations

Canstruction boosts coverage and sells 50% more tickets with Eberly & Collard Public Relations

Canstruction Atlanta, a non-profit that hosts competitions to build structures from canned food for charity, faced a challenge of limited community engagement and delayed media coverage for its annual event. They engaged the vendor Eberly & Collard Public Relations to increase brand awareness and recognition for their sponsors.

Eberly & Collard Public Relations developed a long-term strategic PR plan that included quarterly press releases, updated digital media toolkits, and securing a media sponsor. This approach generated significantly more coverage, including a full-page feature in a major publication. The campaign also helped a fundraiser sell 50% more tickets, and the results were so admired that the national Canstruction organization expressed interest in adopting the strategies.

Canstruction