Case Study: Callaway Blue Spring Water achieves rapid brand growth with Eberly & Collard Public Relations

Callaway Blue Spring Water increases media placements 100% with Eberly & Collard Public Relations

Eberly & Collard Public Relations was engaged by Callaway Blue Spring Water, a bottled water company, to launch and grow its new brand within the highly competitive and crowded consumer bottled water sector. The client's key marketing challenge was to establish a foothold and build brand loyalty in a prolific market where consumers are known to be fickle with their water brand choices.

To address this, Eberly & Collard Public Relations developed a multi-faceted marketing and PR strategy centered on the "Captured at the Source" brand foundation, which highlighted the water's natural filtration through a quartzite rock bed. The solution included comprehensive market research, brand activation events, media relations, targeted advertising, and strategic outreach to both consumers and businesses. The results were significant, including a 100% increase in media placements, a 78% increase in new marketing contacts, and the establishment of Callaway Blue as a top-selling water brand in its market, achieved 3.5 months ahead of schedule.

Callaway Blue Spring Water