Case Study: TamJai Mixian achieves 800+ launch-week loyalty sign-ups with Eber

TamJai Mixian drives 800+ sign-ups in 3 days with Eber

TamJai Mixian, a Hong Kong noodle brand, faced the challenge of entering the Malaysian market with no local customer data. They needed to determine if launching a loyalty program on day one was viable and find a way to convert launch-week crowds into regular customers across multiple outlets. They partnered with Eber to use its loyalty marketing platform to address these challenges.

Eber implemented a solution featuring QR sign-ups, a spin-to-win mini-game, and a redesigned welcome reward. This strategy resulted in over 800 sign-ups during a 3-day launch activation and over 3,000 new members in one month. After Eber helped redesign the welcome offer, TamJai Mixian saw monthly sign-up growth double within weeks.

TamJai Mixian