Case Study: Plain Vanilla unifies omnichannel loyalty and rewards with Eber

Plain Vanilla unifies loyalty across 5 stores and online with Eber, reaching 16,000+ members

Plain Vanilla, a dessert and bakery brand in Singapore, faced the challenge of unifying its loyal customer base across its five physical stores and its online shop. They had no easy way to identify or individually reward their customers, and their existing loyalty program could not seamlessly sync between their retail and online channels. To solve this, they partnered with vendor Eber to implement its omnichannel loyalty marketing platform.

Eber's solution deployed a unified two-tier loyalty program called "Thanks" and "Many Thanks," which gave customers the same points, tier, and rewards whether they purchased in-store or online. The results were significant, with the program acquiring over 6,000 new customers and seeing over 2,000 rewards redeemed within just six months. Since its launch, the program has grown to over 16,000 total members, providing Plain Vanilla with a single view of its customer base and saving costs by using Eber's built-in marketing tools.

Plain Vanilla