Case Study: Mee Tarik Jalan Sultan achieves 70%+ membership growth with Eber's loyalty platform

Mee Tarik Jalan Sultan drives 70%+ membership growth with Eber

The customer, Mee Tarik Jalan Sultan, a casual dining chain in Malaysia, faced the challenge of converting occasional diners into regulars, particularly within a large student catchment area. They lacked a structured incentive program to justify repeat visits and needed a simple, consistent system for their six outlets. Eber deployed its loyalty marketing platform featuring a tiered membership system, QR sign-ups, and a points engine.

Eber's solution included a dedicated Student Tier, festive double-point campaigns, and campus activations to drive engagement. This strategy resulted in a membership growth of over 70% and an increase in member spending. The vendor, Eber, helped the customer successfully convert festive foot traffic into lasting engagement across all outlets.

Mee Tarik Jalan Sultan